Brand Positioning & Growth Strategy-meaning

June 2024 -to date

Role

Led brand positioning, product commercial strategy, and go-to-market planning. Owned execution of paid media and website strategy, while overseeing cross channel execution across content, PR, social, and CRM.

Results

+$1.17M MXN in revenue generated

  • From product launches and always-on strategy

    ‍

    +3,500+ units sold across portfolio

  • Driven by strong product market fit and demand generation

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#2 best-selling product on site hydro lip tint

  • Outperformed key viral K-beauty brands on DTC- ecommerce

‍ ‍369 PR placements across launches

  • Scaled brand visibility through earned media and partnerships

Insight

In a highly saturated market, launching products alone is not enough, success depends on clear positioning, strong product market fit, and consistent visibility to build desirability and drive adoption.

Solution

Defined brand positioning and product strategy, supported by structured launch rollouts and always-on marketing initiatives. Managed budget allocation and directly executed paid media and website strategies, while leading cross-channel campaign direction to ensure consistency and performance.

Key actions

  • Built commercial strategy (pricing, promos, product mix) across of 4 SKU portafolio

  • Defined brand positioning and product strategy

  • Managed marketing budget and investment allocation

  • Owned paid media, website strategy and performance

  • Led PR seeding strategy in collaboration with PR

  • Ensured alignment between brand storytelling and performance

Highlights