Advent Calendar
November- December 2025
Role
Led campaign strategy and commercial partnerships, securing product participation through value-exchange agreements, while overseeing execution with the marketing team and directly managing website and paid media.
Results
+100% sell-out in 4 weeks
High demand driven by product curation, value proposition, and campaign visibility
+4.2 impressions across channels
251% vs projected ,achieved through integrated 360° campaign execution
+55 organic PR & influencer mentions
Expanded reach through earned media and creator advocacy
High perceived value through optimized cost structure
Enabled via brand partnerships and value-exchange agreements
Insight
Consumers were overwhelmed by discounts during BFCM, making differentiation through experience and storytelling more effective than price alone.
Key actions
Defined campaign strategy and positioning
Developed commercial partnership model (value-exchange with brands)
Owned website strategy and PDP optimization
Managed paid media strategy and performance
Solution
Developed an experience-led campaign centered on curated product discovery and storytelling, supported by a value-exchange partnership model to increase perceived value while optimizing costs.
Campaign Impact
100% sell-out in 4 weeks
360° Campaign
4.3% Add-to-cart rate
PDP Optimization
55+ organic PR mentions
from PR placements
+225k views
12 E-mail campaigns